Read how the ‘Movember movement’ started!
In 2003, two buddies from Melbourne, Australia (Travis Garone and Luke Slattery) were having a conversation on fashion trends. The moustache, a fixture in past decades, was nowhere to be seen in recent trends. They joked about bringing it back.
The two friends decided to talk their mates into growing a Mo. Inspired by a friend’s mother who was fundraising for breast cancer; they decided to make the campaign about men’s health and prostate cancer. They designed the rules of Movember (which are still in place today) and agreed to charge ten dollars to grow a Mo. Trav designed the first Movember logo, and they sent around an email titled ‘Are you man enough to be my man?’ They found 30 guys willing to take up the challenge.
Those first 30 Mo Bros grew their moustaches with such enthusiasm that in 2004 a decision was made to formalise the concept and get all participants growing for a cause. Adam Garone stepped up to help take Movember to the next level, registered a company and created a website.
Since those first few years, Movember has continued to grow at an extraordinary pace. There are now official campaigns in 21 countries. The focus has broadened to four key men’s health issues: prostate cancer, testicular cancer, poor mental health and physical inactivity. With the support of millions of Mo Bros and Mo Sistas from all over the world, Movember is working towards its vision: to have an everlasting impact on the face of men’s health.