The Festival City which is the main event of the fifth edition of Shop Bahrain, the largest event for family entertainment in the Kingdom, has opened up to great response as thousands have shown up since its launch at Bahrain International Circuit (BIC).
This edition of Shop Bahrain is organized by the Bahrain Tourism and Exhibitions Authority (BTEA) in cooperation with a number of strategic partners. Shaikh Khaled bin Humood Al Khalifa, the Chief Executive Officer of BTEA said: “We are delighted to launch the Festival City, the main event in Shop Bahrain which aims to revitalize the tourism sector, further positioning Bahrain as the leading tourist destination regionally and internationally, as well as increase its growth in the non-oil sector that contributes to the Kingdom's National economy and the economic vision 2030. We were pleased with a large number of visitors and local business owners who were interested to take part in this unique national event and we hope to offer more space for local businesses in the upcoming editions. We also expect the Festival City to attract even more visitors this year than the previous editions.”
Winters made special with Festival City
The Festival City will run for two weeks until the 2nd of February and includes a number of fun-filled family entertainment, a wide range of exciting activities, live performances, carnival games, outdoor market and outdoor cinema. It will also feature a daily lineup of live local bands for visitors to enjoy. Festival City which is held for the third consecutive year, has attracted over 70,000 visitors last year and coincides with the school vacations in Bahrain, KSA and Kuwait. The event will include many activities catering to the entire family and is expected to attract even more visitors this year. “The Festival City covers over 22,000 sqm with an outdoor market that features over 30 food vendors and 10 Bahrain based enterprises, that will change weekly,” said Reem Tawfiqi, Head of Tourism Relations.
Entrance to Festival City is BD 2 and includes 4 games, children below 4 years enter free of charge. The Entrance tickets allow visitors to enjoy an amazing line up of shows taking place at the main stage area and around the Festival City, it also qualifies visitors to enter Shop Bahrain Loyalty System for a chance to win valuable draw prizes. The fifth edition will feature 11 cars and more than 73,000 prizes including, electronics from A.A. Bin Hindi Group, 5,000 discounted airline tickets from Gulf Air, thousands of instant prizes from VIVA and the Festival's prize partners including Gravity, Adhari, Awal Gas, Hawar Beach Hotel, Kitchen for Life Company, the Ice Cream Shop, Optica and Rahim Holdings.
Shoppers and visitors can learn more about Shop Bahrain through the Festival’s website: www.shopbahrain.com or through the account @shopbahrain on the social networking channels Facebook, Twitter, Instagram, SnapChat, YouTube and Whatsapp. Most recent updates and news about the Festival are also available on the Shop Bahrain Mobile Application released for iOS and Android.