Weekender Bahrain, Monday, May 20 2019

Bahrain’s First Ever

admin 23-Feb-2019

Bahrain’s First Ever

Kids will get a cinematic galore

One of the best activities out there that involve a lot of popcorn and a lot of fun is hitting the cinemas! Every week, amazing titles release which caters to all the members of the family as every person likes a certain genre and when it comes to children, there are amazing movie releases lined up every year, be it animation or live-action. And now kids-centered entertainment has just got a major upgrade with the launch of the first-ever kid's cinema which includes a plethora of amazing activities and treats!

Bahrain Cinema Company, also known as Cineco, opened its latest Cineplex at the Oasis Mall, Juffair which in collaboration with Bookworms, have launched ‘Cinekids’- a kids cinema which includes a play area where parents can entrust their children to the care of professional Nannies and do some relaxed shopping. Besides showing movies suitable for kids of all ages to give them a thoroughly enjoyable and entertaining time in a comfortable and children-friendly environment, Cinekids also provides generous and comprehensive Birthday packages for children through which families can celebrate their birthdays with flair. 

Movies made more fun for all!

A fantastic new concept, ever since its launch in October last year, Cinekids has seen a rush of excited youngsters who get a complete and winning, interactive experience. Speaking to Weekender, Bookworms Founder, Eman Alghawas, shared more “When the concept was first shared, it was more so about offering storytelling and poetry. However, I wanted to make the play center a full experience integrated with the movie. We were able to present activities, arts & crafts that were in sync with the film being shown, allowing the children to learn and use their creative intuition to present their amazing artistic skills in the center.” While brushing upon the dilemma where younger kids are taken to movies which end in situations that lead to them crying through the loud sound and uncomfortable action sequences, Eman said the center provides a safe haven for these young ones to be looked after while the parents and their older children can enjoy their favorite movies at ease. Birthday parties are also more exciting, as besides booking the cinema, a cake cutting, giveaways, and other activities can be easily managed at the center, making it an exciting day for everyone in attendance.

Also elaborating on the latest addition, the Chief Executive Officer of Bahrain Cinema Company, Mr. Ahmed Rashed, said: “With the Oasis Mall Cineplex set to become one of our most established presences in the Kingdom, we ensured that we would spare no effort in creating it to comprehensively cater in excellence to our customers, and the introduction of our very first Kids Cinema and Cine Gourmet concepts are expected to meet those expectations. We look forward to bringing our high-quality movie screenings closer to our valuable customers and to offer them a movie going and dining experience like no other,” he added.

The first kids’ movie theatre in Bahrain also recently celebrated its success party with an exciting movie premiere for “Lego 2” that included movie-themed snacks, picture taking booth, exciting activities at the play center, among other things. It was attended by an excited group of youngsters who were able to enjoy a ‘lego-licious’ time including dining in a great way, which included VIP Dining, which had scrumptious items on the menu like cheeseburgers, chicken popcorn, fruit sticks & pink dip, veggie sticks & hummus, cookies, chocolates, juices and more.

The new Cineplex in Oasis Mall has substantially increased the total investment of Cineco in the Kingdom of Bahrain by BD 2.6 million and is part of the company’s extensive expansion plans, thus further consolidating its current position as Bahrain’s number one entertainment providers. Since its establishment in the Kingdom of Bahrain in 1968, Cineco has succeeded over the years by pioneering many firsts, establishing benchmarks in Bahrain’s entertainment industry.